An Avant-Garde Generation: The story of Bonnie 

In the midst of the vibrant colours of the Fremantle markets, stands a small blue and cream coloured island. 

Underneath the baby blue sign that reads Cocowhip stands Bonnie Johnson, a 20-year-old and owner of this stall. 

She bought the small shop in 2016 when she was just 19. Since this change of management the store now sells a wider range of options. With the prime selling point being its healthy “100% vegan, gluten free and refined sugar free” sweet delights and the friendly service.

Since her decision to turn vegan Bonnie's life has changed dramatically, not only in her diet but in her perception of society. This led her to make the decision to defer her early childhood development degree to become a small business owner, as well as quit her retail part time job. Both decisions based on a new social conscious, one which favours more holistic methods of teaching and customer relationships rather than profit.

Bonnie is member of an increasingly popular movement which has seen the rising trend of social concern among millennials. Studies by the Stanford Graduate School of Business show that 90 per cent of MBAs are preferring to work with companies committed to social responsibility; profits losing out.

The long term feasibility of such a lifestyle has been called into question, society requires business owners to make significant profits to be able to live comfortably. This however, doesn’t deter Bonnie or many of her counterparts.

Karen Escobar